About the Studio
THE WORKIS PERSONAL That's not a tagline. It's how we operate.
Digital Bodega started in the South Bronx in 2012 — two Ghetto Film School alumni with a camera, a craft, and the conviction that the communities they came from deserved to be represented by the people who actually lived in them.
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Proximity is the advantage.
What began as independent productions grew into a full-service studio. Over more than a decade, DB has produced branded content for Red Bull, NBCUniversal, Warner Records, and Meta; directed documentary work across the U.S. and internationally; and built a live production operation that runs multi-day events, tournaments, and broadcast packages.
In 2017, DB went fully independent. The client roster expanded. The work got bigger — and the footprint grew with it, with productions running regularly between New York and Los Angeles. But the operating principle stayed the same: every project starts where we already are — close to the work, close to the people, and honest about both.
Operating Principle
Every project we take has to mean something. That's not a policy — it's the only way we know how to work.
The Team
TWO FILMMAKERS
Izzy Vasquez
President & Executive Producer
Izzy's path started with a camera and the Ghetto Film School in the Bronx — where he found his creative voice and a discipline for the craft that stuck. He played a central role in Digital Bodega's early development, then took the studio independent in 2017, building it into a full-service house for commercial, documentary, and live-stream content.
Since then, he's led productions domestically and internationally — working across branded content, esports documentaries, live productions, and political campaigns. His approach combines cinematic storytelling with a deep understanding of digital platforms and live experiences, creating work that resonates across audiences and formats.
Right now, Izzy is building Digital Bodega into a content studio with national reach — partnering with creatives across the country, developing original work, and bringing the community and vision that shaped DB from day one to every project on the slate.
Luis Servera
Creative Director
Luis is a Telly Award–winning director and creative executive with 15 years of experience spanning narrative film, documentary, commercial, and animation. Born and raised in the South Bronx, he leads Digital Bodega's creative vision from the block to the world, with clients including Red Bull, NBCUniversal, PlayStation, and ESPN backing the range.
Luis doesn't live in one lane. He writes, directs, concepts, and executes — moving fluidly between a character-driven short, a brand campaign, a doc profile, or an animated world without losing the thread. His approach fuses cinematic instincts with sharp technical command across live production, post, and animation workflows, built for how modern content actually gets made.
At the center of everything is story. Human stakes. Real emotion. Work that doesn't disappear the second the scroll moves on.
When he's not on set or in the edit, you'll find him digging for rare vinyl in odd shops, traveling somewhere new, or experimenting in the kitchen.
What we do.
Film & Content
Short films, documentaries, branded content, music videos. End-to-end from development through delivery.
Live Production
Multi-day events, tournaments, broadcast packages, atmosphere and talent content. Built for scale.
Creative Direction
Concepting, treatments, and creative leadership from pitch through final cut.
Post-Production
Editorial, sound design, color, VFX, graphics and animation — in-house and with trusted partners.
Originals
Feature and short documentaries from our own slate, developed with the communities we come from.
Crew & Network
Deep network of NYC and LA-based directors, DPs, and post talent — many of whom came up alongside us.