Branded Content Production Company — NYC
NYC Video Production Studio
Branded Content Production Company
Digital Bodega produces branded content for brands that want more than a straight commercial — short documentaries, docu-series, and story-first content for Red Bull, NBCUniversal, Meta, eBay, and more. Bronx-born, based in New York City and working nationally, the studio handles concept, production, and post in-house: no outsourced creative, no hand-off between agency and production partner.
What that looks like in practice: a documentary crew that treats a brand campaign with the same rigor as an independent film, and a production team that’s run multi-city, multi-season series (Dolby’s Finish the Script anthology) alongside single-day branded shoots, including the Maya Wiley campaign film and the NBCUniversal short documentary A Place for All. If the goal is content that earns attention rather than interrupts it, this is the team for it.
Services
- Concept and creative direction
- Documentary and short-film production
- Multi-city and multi-season series
- Post-production (edit, color, sound, motion graphics)
- Usage rights scoped to how the content will run
Got something worth making? Bring it to the bodega →
Why brands come to a documentary crew
At the center of everything is story. Human stakes. Real emotion. Work that doesn’t disappear the second the scroll moves on. We’ve made branded content for Red Bull, NBCUniversal, Warner Records and Meta, and documentaries across the U.S. and abroad. Same crew, same care, whether the film is ours or yours.
How we work
- From development through delivery. Concepting, treatments, and creative leadership from pitch through final cut; editorial, sound design, color, VFX, graphics and animation in-house and with trusted partners.
- Close to the work. We stay close to the people on screen. No parachuting in for one shoot day.
- Two filmmakers at the top. Izzy Vasquez (President & Executive Producer — Sundance Ignite Fellow, Ad Color Fellow) and Luis Servera (Creative Director — Telly Award–winning director, born and raised in the South Bronx). Meet the team →
Branded work, in practice
- Finish the Script for Dolby — a four-part series following four filmmakers across two seasons and four cities, on a fixed cadence.
- A Place for All — a short documentary for NBCUniversal and Turnaround Arts: California, filmed at McKinley Elementary in Compton.
- Red Bull Slingshot — five films, five directors, one production team, and the LA premiere showcase.
- For Our Own — an anthology for Lionsgate celebrating the storytellers shaping their own communities.
- Maya Wiley — a campaign film that carried community storytelling into civic communications.
Questions people ask
What do you make? Short films, documentaries, branded content, music videos — end-to-end from development through delivery.
Where do you shoot? Wherever the project is at. Bronx-born, based in New York City, with productions running regularly between New York and Los Angeles and documentary work across the U.S. and internationally. More on where we come from →
How do we start? Bring it to the bodega or write to hello@digitalbodega.com.